It runs about 12 minutes and as far as commercials go,
this one is quite entertaining. Of course, in these 12 minutes they had to show off the car in a glorious HD scenery, put in a car chase and squeeze in a bit of plot as well so the end result is quite fast paced.
There’s nothing better than a car chase to show off a sports car, but it also presents a problem: the bad guys inevitably have to be driving an old dilapidated gangster car which is nowhere near as fast as the F-type. In most car chase movies this is simply a plot hole, but when you are making a film to actually promote the sports car being chased this is not acceptable. The solution in this movie? The baddies simply take a shortcut through the desert, problem solved. So you get the idea, this is a tongue-in-cheek promo film with a British accent and a considerable production budget. It’s very easy on the eyes, also thanks to Damien Lewis who appears to be auditioning for James Bond. Enjoy!
